The gray area between reality and perception is the space in which we at The Source operate. We recognise that unless managed properly, perceptions not only distort reality but have the power to transform it as well. Helping our clients manage perceptions is what we do best.

The Source is an independent strategic communications consulting firm that operates on three guiding principles — Domain Knowledge, Client Focus, and Transparency.

It was founded by people with a unique understanding of the communication process in India – people who gained their insights through years of journalistic experience in the national and international media.

The Source helps clients evolve strategies, shape messages, plan effective communication programmes, and then implement them.

The firm has three main divisions – Public Relations, Content Management and Event Management. Headquartered in Mumbai, The Source has offices in New Delhi, Bangalore, Hyderabad and Pune, besides affiliates in fourteen other cities across India.